Issue Management analyses topic careers in the public perception: With this method public communication and long-term political processes can be monitored and systematically analysed. Issue Management in combination with crisis monitoring is the basis for strategic communication and public relations strategies.
To garantee success in issue management it is essential to monitor all kinds of word of mouth publications on the internet, such as weblogs, discussion groups, mailing lists and newsgroups. To set up a professional crisis monitoring it takes more than only feeding a searchengines with critical keywords. Monitoring professional bc.lab says it needs human intelligence as mentioned in their krisen.radar to classify opinions and recognise crisis relevant issues in an early state.
In most crisis management scenarios, the outcome depends heavily on what you do in the first few hours. A quick reaction on what's happening on the internet can only happen, if you know about all relevant issues, discussed out there. Professional crisis monitoring needs an early warning system with an evaluation of issues like the krisen.radar does.